Color Theory

Haircoloring Categories

PRODUCT CATEGORY WHAT DOES IT DO? PRODUCTS
TEMPORARY
  • Non-ammonia, No peroxide

  • Lasts 1 - 2 shampoos

  • Great for relaxed hair

  • Deposit-only

  • No ability to lift

  • Blend gray, refresh color

  • Enhance, match or brighten

  • Use immediately after relaxer

  • Jazzing without Heat

SEMI-PERMANENT
  • Non-ammonia, No peroxide

  • Lasts 4 - 8 shampoos

  • Great for relaxed hair

  • Deposit-only

  • No ability to lift

  • Blend gray, refresh color

  • Enhance, match or brighten

  • Use immediately after relaxer

  • Beautiful Collection (Semi-Permanent)

  • Jazzing with Heat

  • Glorious Grays

  • Loving Care

LONG-LASTING SEMI/DEMI-PERMANENT
  • Non-ammonia, No peroxide

  • Low volume developer

  • Lasts up to 24 shampoos

  • Deposit-only

  • No ability to lift

  • Enhance, deepen, refresh

  • Gray blending, toning

  • Tintbacks, lowlighting, corrective

  • Complements(S)LLSP

  • Radiance

  • Second Nature (Deposit-Only Color -mixed with 10 volume developer-)

PERMANENT
  • Mix with 10, 20, 30, or 40 volume developer

  • Permanently alters natural pigment

  • Lightens & deposits in one step

  • Covers 100% gray

  • Miss Clairol

  • Beautiful Collection (Permanent)

  • Complements(P)

  • Complements Intensifiers

  • Textures & Tones

  • Second Nature (Deposit-Only Color -mixed with 20 volume developer-)

COLOR BLONDING
  • On or Off-the-scalp

  • Single-process

  • Highlighting

  • Miss Clairol (Extra Blondes)

  • Complements High-Lift Blondes

  • Torrids

POWDER LIGHTENERS
  • Off-the-scalp only

  • Highlighting

  • Special effects

  • Basic White

  • BW2

  • BW2000

  • Kaleidocolors

LIQUID LIGHTENERS
  • On or Off-the-scalp

  • Double-Process

  • Highlighting

  • Special effects

  • BW Creme Violet

  • Instant Whip

  • Born Blonde

  • 7th Stage

  • Complements (Lightening Gel)

  • Luminize (up to one Level of lift)

TONING
 
  • Tone or refresh highlighted & double-processed color

  • Creme Toner

  • Born Blonde

  • Radiance

  • Second Nature

  • Complements(S)LLSP